1. Send Only 2 of Your Best Songs: Sometimes people think they are giving the labels a better flavour of who they are by sending 10-20 songs. I think such people do not appreciate the life of a music business executive. They probably listen to 100′s of songs daily. Who can listen to 20 of your songs and the same number from 100 other people? The answer is no one can or should. Sending 2 of your best songs provide greater listening opportunities with label personnel.
2. Make Sure It Is Finished Quality: Although we are using the term Demo, you need to understand that this means finished quality music today. Due to technological advancements, people have become much more demanding in terms of the quality required. Make sure you get the tracks as good as you possibly can to stand a chance of being heard above the crowd.
3. Research The Labels: This is very important for success. There is no point sending Rock demos to a Gospel or vice versa. Many people go by the number of demos they send, instead of the effectiveness of the campaign.
4. Get a Person’s Name: There is nothing as time wasting as just sending a demo to a big label without any kind of name on the package but dear Sir/Madam. Part of the research stage means you get the name of the person you write to so that your package gets to someone.
5. Clearly Mark Your Demo: What should be written on the demo pack. Your name, mobile, email, website etc. Maybe a sticky paper that has all this information should be placed on every item being sent.
6. Have a Story: I think the strongest statement any artist can write to the label is “I sold 2000 of my last album or I have played 100 venues or this is the comment the head of radio made about me.” This kind of story says – my music sells! Every label wants to know you have an audience before they actually sign you into a contract.
7. Do Follow Up: Half of the job is sending the demo; the second past is making sure you follow them up after 2-3 weeks. This will keep you in the minds of the label executive. We know there is a difference between pestering and just making inquiries; be sure you stay on the side of caution.
8. Consider Sending A Link That Can be Streamed: Many label Execs get a great deal of music sent to them. This means that no matter the size of their computer disc space; it will run out! So sending a link that can be streamed will save them space and shows great consideration.